Reasons on why it is not a dull website.

The main reason on why "PRADA" website is not a dull and boring site is because it is not only full of colours, the colours are also carefully picked so that it can be seen clearly and adds contrast in the web page.

Image on the right: Shows a very brief information on the topic "WALLPAPER". The words are not lengthy and difficult to understand, their focus are on the images. The images not only attracts attention but also gives information to the viewers on what it is all about.

Image on the left: Shows and overall view on the topic "WALLPAPER"
As you can see, wordings are very short.

Talking about images, a good website includes videos and animations too.

Above is the fashion shows videos where their products are being worn by models.

Above image: Not forgetting an animation to illustrate the inspiration of the designs and how it come about.

The links to view the different gender fashion shows shows evidences that this website's targeted audience is definately for adults or teenagers and not for children.